Real Skinformation
Problem:
Dermatologists struggle to keep up with ever-evolving online skin care conversations, making it difficult to best counsel their patients who might be using information in these conversations to manage their skin-related challenges.
The Solve:
With Real Skinformation we created a global, comprehensive yet accessible digital platform that distills AI-driven social listening into something dermatologists can actually use, to help them understand the digital world their patients live in.
128K+
CLICKS TO SITE
Results
24.5M
IMPRESSIONS
29%
ENGAGEMENT RATE
AWARDS
2025 PM360 Trailblazer Award Artificial Intelligence / Data Analytics Initiative - Silver
2025 PRWeek US Best in AI - Shortlist
2025 MM+M Use of Artificial Intelligence (AI) - Shortlist
2025 Fierce Pharma Marketing Awards - Best Use of AI - Finalist
Creative Team: Morgan Biles, Tess Kelly, Erin Loonan, Alex Morrow